This 7 minute video depicts a typical trail ride from the "Point of View" of a family. They prepare for the day, meet other Club members, go on an organized trail ride, enjoy the scenery, etc.
The audience would be anyone who may not understand what we do when we enter the woods. The media and general public see our dirty vehicles after a trail ride and assume we've been out tearing up the land. They get this impression from the media.
On the weekends they may see "Testosterone TV" shows for Rally racing, Monster Jam, competition Rock Crawling, Extreme 4x4, etc.
This video belongs to United to distribute as they see fit. I've simply produced it as a volunteer. I believe the goal is to make it widely available at little of no cost.