How does your association/club (not asking about UF, but member orgs) handle advertising sales and business sponsorships?
At U4WDA, we have a quarterly magazine in which we sell advertising. We also accept about $40,000 in product each year for various raffle activities. We offer free advertising for certain levels of product donation. However, this has become tricky. Some companies, like Warn, give $5000+ in product each year. If we gave them and all the other big sponsors advertising, our magazine would be 40+ pages and 75% ads. How do other groups reward sponsors for buying advertising AND selling product? Some of our sponsors give product ONLY to get the advertising. If we made advertising a purchase separate from the product donation, we would lose the donation. If we applied the same standard to everyone, we'd have the advertising space problem mentioned. How have other groups solved this SPECIFIC problem?